Overview

Zumiez is a leading specialty retailer of action sports-related apparel, footwear, equipment, and accessories. Operating under the Zumiez brand name, the company caters to young men and women aged 12 to 24 who are drawn to popular brands that embody a lifestyle centered around activities such as skateboarding, surfing, snowboarding, BMX and motocross. Zumiez supports the action sports lifestyle and promotes its brand through a multi-faceted marketing approach aimed at integrating the brand's image with the activities and interests of its customers.